Public perceptions research 2024
Main findings
Public satisfaction is high overall
92 per cent of respondents satisfied with the optometrist who carried out the sight test/ eye examination, and 88 per cent were satisfied with their overall visit. However, patients from an ethnic minority background were less satisfied than white participants (84% vs 91%) as were those with a disability (82% vs 89% of those without a disability). The most vulnerable patients experience significantly worse outcomes. Only 63% of patients with four or more ‘markers of vulnerability’ had their sight tested in the last two years compared to 82% with none. Similarly, 77% of patients with four or more markers of vulnerability were satisfied with their overall visit compared to 94% with none.
Progress on people going to an opticians/optometrist practice for an eye problem instead of GPs and hospitals has stalled
33 per cent of respondents stated they would go to an opticians/optometrist, compared to 36 per cent in 2023. However, this figure remains ahead of a GP practice/surgery (30%). Young people aged 16-24 (14%) and ethnic minorities (14%) are more likely to turn to an eye hospital. Those in England are less likely to turn to an opticians/optometrist practice first when compared to all other nations. Those in Wales (43%), Scotland (44%), and Northern Ireland (41%) are more likely than those in England (31%) to say they would go to an opticians/optometrist practice first if they had an eye problem.
Consumers are more active
31 per cent of respondents shopping around before selecting which opticians/optometrist practice to go to, significantly higher than in 2023 (21%). Of those who purchased glasses following their sight test/eye examination, the majority (78%) purchased them from the opticians/optometrist practice where they had their sight test/eye examination, but this was down from 85% in 2023. More consumers are turning to supermarkets, high street stores, or the internet for glasses (14% compared to 5% in 2023), particularly amongst those aged 16-44.
